{"id":1836,"date":"2024-11-25T12:05:13","date_gmt":"2024-11-25T09:05:13","guid":{"rendered":"https:\/\/ytcopywriter.com\/?p=1836"},"modified":"2024-11-25T12:05:13","modified_gmt":"2024-11-25T09:05:13","slug":"your-content-strategy-starter-kit-as-a-manager-or-a-solopreneur","status":"publish","type":"post","link":"https:\/\/ytcopywriter.com\/ar\/your-content-strategy-starter-kit-as-a-manager-or-a-solopreneur\/","title":{"rendered":"Your “Content Strategy” Starter Kit as a manager or a solopreneur"},"content":{"rendered":"

How to do a content strategy for your business in 3 simple steps<\/strong><\/h1>\n\n\n\n

\ud83d\udcbbStep 1:\u00a0<\/h2>\n\n\n\n

Make sure you have your BMC (even if you're a solopreneur)<\/kbd><\/p>\n\n\n\n

I don\u2019t believe in long business plans! I like me an old-fashioned printed-out adaptable \ud83e\udee3 BMC!<\/p>\n\n\n\n

\ud83d\udcbbStep 2:\u00a0<\/h2>\n\n\n\n

You\u2019ll need to align each element in your business model with your online presence.\u00a0<\/kbd><\/p>\n\n\n\n

For example: <\/p>\n\n\n\n

\u201cChannels\u201d Describes how a company communicates with and reaches its Customer Segments to deliver a Value Proposition\u201d<\/p>\n\n\n\n

Now, align this with the content strategy by answering this question:<\/p>\n\n\n\n

What are the online channels that I can utilize and be active on; where my target\/prospective clients hang out? What are the online channels that will help me sell my products\/services? What are the channels that my \u201cdemography\u201d (age, sex\u2026.etc.) is active on?<\/p>\n\n\n\n

\ud83d\udcbbStep 3: <\/h2>\n\n\n\n

Repeat this exercise for each one of the 9 elements of your BMC (business model canvas). <\/kbd>You\u2019ll have yourself a foundation of a decent content strategy. <\/p>\n\n\n\n

Shave off the non-priorities and migrate them to phase 2.<\/em><\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

5 mistakes<\/strong>\u26a0\ufe0fto avoid when creating a content strategy<\/strong><\/h1>\n\n\n\n
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  1. Remember that this is only the 1st version of your strategy. As I always say, this is not a Rosetta stone\ud83d\uddff. A content strategy is meant to be flexible and changeable as you go!<\/em><\/li>\n\n\n\n
  2. A content strategy (\u2260) A content plan\u2757 A content plan is literally the \u201clast\u201d step of the content strategy. Invest 70% of your time and energy in the foundation (the strategy), and go from there.<\/li>\n\n\n\n
  3. Your content strategy shouldn\u2019t \u201cstand alone\u201d. It needs to be aligned with what you\u2019re actually currently working on with your sales and business development teams (AKA your business objectives), otherwise: What is the point\ud83d\udc49\ud83d\udc48??<\/li>\n\n\n\n
  4. Thinking that your content will be miraculously shared by other people on other platforms. You\u2019ll need to have a content distribution plan (especially in the beginning)\ud83d\udc4d.<\/li>\n\n\n\n
  5. And the usual stuff\ud83d\udc4b: low-quality content, not understanding who your target customers are, ignoring analytics, not developing content as you go, not testing (trial and error)….etc.\u00a0<\/li>\n<\/ol>\n\n\n\n
    \"\"<\/figure>\n\n\n\n

    Accompany your content strategy with those <\/strong>“8 assets” to increase its effectiveness<\/strong>\ud83d\udc4c<\/h1>\n\n\n\n

    (You don\u2019t have to use them all. Whatever works for you!)<\/em><\/p>\n\n\n\n

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    1. Distribution Plan:<\/strong>\n