Artificial Intelligence, Tech Startup, SaaS Company.
Strategic brand and content foundation development for a company preparing to scale.
Process:
The client approached me with fragmented brand messaging and unstructured content. While they had existing copy, it lacked cohesion, strategic direction, and alignment with their business goals.
My task was to restructure, refine, and create essential brand and content deliverables, laying the groundwork for consistent communication across digital platforms.
The first phase focused on brand strategy, verbal identity, and restructuring critical copy assets, ensuring the company could confidently present itself to stakeholders and prospective clients.
Deliverables
- Creative Brief
- Website Copy (Proofread + Restructured)
- Use Cases
- Blog Articles (Proofread + Optimized)
- Brand Strategy Elements (Value Proposition, Mission, Vision, Core Values)
- Verbal Identity (Brand Voice, Messaging, Slogan, Brand Story)
- Sitemap
Full web copy
P.S. The name of the client has been hidden to protect their privacy.
You can view the full web copy, here:
I help businesses with complex products and technical solutions – like Agentic AI – simplify and structure their brand messaging, website copy, and content strategy, so they can clearly communicate their value, build trust, and scale with confidence.
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