I help “founders” & “senior managers” move revenue-critical decisions forward.
By structuring proposals, decks, and internal documents around the right stakeholders so sales, partnerships, and funding decisions move forward.
High-stakes decisions don’t move forward because documents aren’t built for how decisions are actually made:
Revenue depends on internal and external approvals; but documents don’t support approval paths
Sales, partnerships, and investment discussions stall after internal review
Partnership discussions lose momentum despite external interest
Documents don’t reflect who actually needs to agree or what each stakeholder cares about
Decisions hesitate due to politics, misalignment, or unclear stakeholder positions.
Documents explain information; but don’t lead to a clear “yes”
Who This Is For
founders and senior managers responsible for revenue or growth
teams selling complex, high-ticket offers with long decision cycles
companies where approvals depend on decks, proposals, or internal papers
leadership preparing for partnerships, fundraising, expansion, or franchise
This is decision copy: not “content“
This is not:
❌ blogs, social media, or content calendars
❌ SEO articles or low-ticket copy
❌ generic pitch decks or “nice-to-have” presentations
This is:
✔ decision-critical documents used in sales, partnerships, and fundraising
✔ documents designed to align stakeholders, reduce hesitation, and guide approval
✔ writing that accounts for power dynamics, objections, and internal politics
** If a document doesn’t influence a decision or move money, it’s not my work.
What I create (Core Offer Categories)
Sales Pitch Architecture
– Turning interest into commitment in complex sales
– Structuring proposals and sales materials so stakeholders understand the decision, not just the offer.
Investor & Stakeholder Decks
– Aligning decision-makers and reducing hesitation
– Designing decks that support approval; not endless follow-up questions.
Decision Documents (Strategy & Execution)
– Reducing ambiguity and internal back-and-forth
– Clarifying what’s being decided, by whom, and on what basis.
Case Studies & white papers as Sales Tools
– Supporting decisions with evidence
– Showing outcomes in a way that reduces perceived risk & speeds approval.
“In some cases, I also support with Strategy around outreach & conversion; but only when it supports a decision already in motion.”
Account-based Marketing (ABM)
Includes:
● cold email sequences/email funnels
● LinkedIn outreach scripts
● strategic sales writing
● targeted outreach campaigns
Sales & Conversion Copy (External)
Examples:
● website copy optimized for lead capture
● landing pages and/or Sales pages that convert visitors into prospects
● product/service pages that generate revenue
If a document is blocking a decision or a sale,
this is the right place to start.