Agricultural tech and artificial intelligence-AI
The client wanted me to create a strong digital presence for the company + Create a content strategy and implement is on multiple platforms: X, Li, IG, FB, and the blog. The client needed different formats of “copy”, “content”, and “business writing”.
Process:
This seven-month project involved extensive desk research, client surveys, and lead generation form creation. I tested various copy approaches to identify top performers, conducted team interviews, incorporated partner feedback, and integrated all findings into the content strategy and copy deliverables.
I also visited palm farms and exhibitions, and interviewed competitors!
Impact & Deliverables
– Writing copy for all of the company’s marketing & sales materials (in both English & Arabic); in addition to the technical and technical guide for the products.
– Copywriting for 3 organic campaigns: brand awareness, promoting sustainability, and brand positioning
– Identifying buyer personas based on the desk research, social listening, interviewing (and surveying) target customers.
– Creating a marketing plan & content strategy
– Preparing content for the marketing and sales team (presentations, brochures, manuals, and a unique white paper)
Samples of the delivered copy:
Samples of Copy with design (using Canva):
Okay, now:
Is your business too technical for a conventional copywriter to comprehend? Perhaps you need someone with an engineering background and experience.
Get in touch with me here👀!