Engineering Manufacturer & Distributor
The client needed a content strategy for their fast-growing transformer factory from scratch.
Process:
I studied the company’s products and carried out a market research. It wasn’t really hard with my background in electrical engineering! Below is the 1st campaign I’ve created:
- Organic Campaign Title: Power Without Interruptions
- Campaign Target audience: Privately-held S/Ss
- Campaign objective: To encourage them to inquire about transformer replacements, spare parts, and substation expansion.
- Main Campaign CTA: request a consultation, get a quote
- Campaign Hashtag: #ReliableSubstations
Channels:
I chose the following channels and strategy to implement the campaign:
- SMS or WhatsApp for Direct Contact
- NURTURING/Email-drip campaign: Separate Newsletter/email series for each (awareness…etc.) (we can use Marketing Automation if available)
- LinkedIn posts
- LinkedIn DM’s (Personalized outreach customized per occupation)
- Email newsletter (4-5 emails) customized per occupation
- Organic interaction/engagement (by a technician or an engineer) on “X”.
- LinkedIn DMs: Webinars & Virtual Events
- Guest Blogging
Now, If You Are A:
Manufacturer or distributor of engineering equipments and need a reliable, big-picture-oriented copywriter & content strategist; then we should talk.
I’m looking for you, and I know you’re looking for me too