Facility Management & SaaS: Communication Strategy
Industry: B2B Tech | Facility Management | SaaS
Type: Internal & External Comms, Strategic Copywriting
Services: Research, Messaging, Documentation, Reporting
The Challenge:
The client was undergoing major operational & strategic changes. They needed both internal alignment and external communication that could reflect their updated direction.
Their teams were disjointed. Their documentation was inconsistent. And externally, their sales materials lacked clarity, consistency, and strategic positioning.
Process:
This project was part of a larger consulting engagement. I worked across departments to understand and improve communication at every level.
Here’s what I did:
- Audit of Existing Materials
- Competitive & Market Research
- Internal Interviews
Deliverables
- Internal Communication & Change Management
- Change Management Messaging (for new tools & process rollout)
- Internal Workflow Documentation (for smoother cross-departmental ops)
- Performance Measurement Reports
- External Communication & Revenue Support
- Sales Presentations (customized by buyer type)
- Proposal Templates
- Grant Applications (for tech-related funding opportunities)
