Yasmeen Tarek

From Referrals to Repeatable Growth: Scaling a B2B Service Business with Targeted Messaging & Manual ABM

From Referrals to Repeatable Growth: Scaling a B2B Service Business with Targeted Messaging & Manual ABM

–Client: Anonymous (B2B service provider)
–Industry: Business Consultation Services
–Project Duration: December 2024 – Ongoing

The Challenge

The client had a strong local reputation and a few solid client relationships: most acquired through word of mouth or referrals. But they lacked structure, consistency, and a repeatable way to attract and close new clients.

  • Inconsistent lead flow
  • No clear outbound strategy
  • A sales team that was improvising pitches
  • Weak online presence (no case studies, outdated portfolio, no email campaigns)

They needed a system that could consistently attract, nurture, and convert the right clients. That’s where I came in.

My Approach

I took a full-funnel, conversion-focused approach built on alignment between strategy, messaging, and delivery.

  • Introduced manual ABM via LinkedIn to create a predictable top-of-funnel stream
  • Structured their email communication (cold + nurture)
  • Built sales materials that empowered the team to close confidently
  • Developed an asset library (case studies, pitch templates) for future use

1. Cold Email Campaigns with Manual ABM

🟨 Built a targeted cold outreach campaign focused on local, high-fit leads

🟨 Created messaging tailored to each segment (based on job titles and business maturity)

🟨 Implemented a manual ABM approach on LinkedIn to warm up leads before the cold emails landed

🟨 Designed multi-step sequences and objection-handling scripts to support the sales team

2. Nurture and Drip Marketing via Email

🟧 Developed a content-driven email newsletter for drip campaigns

🟧 Segmented audiences by readiness and tailored content to each stage

🟧 Created high-value, educational emails that positioned the brand as a trusted expert (not just another service provider)

3. Sales Enablement Content

🟪 Rebuilt their pitch materials from scratch (decks, one-pagers, objection busters)

🟪 Wrote case studies and created a clean, conversion-focused portfolio to use in outbound and sales follow-ups

🟪 Created tailored pitches for inbound and outbound segments

The Results

🔁 Inbound and outbound finally aligned; the client saw a noticeable increase in lead quality & qualification
📬 Open rates of over 45% and response rates up to 15% in cold campaigns
💼 The client reported: Cold prospects approached/month: 900 prospects. Lead engagement was 119 prospects, then 30 qualified leads, 2 signed contracts (deal size for one service was: 5,000 USD)
💼 Sales team reported more confident conversations with better conversion rates thanks to the new decks, pitches, and objection-handling scripts

Testimonial

“Before working with Yasmeen, our client acquisition was unpredictable and mostly relied on referrals. We had no clear messaging or sales materials. She built a full outreach system.

We closed new clients faster. Sure it took us a while to test what worked for our industry and clients, but once we found it, our sales team spent way less time on each lead and allocating more time to qualified leads; which helped us close more”
– GM

Are You in the Early Stages Too?

If you already have a working offer and clients love your work, but you’re struggling to scale, build consistency, or get the right decision-makers to notice you, then you don’t need more “content or sales people.” You need a targeted, well-thought-out system that work for high-value B2B. And that’s what I build.

Let’s talk→ info@ytcopywriter.com