How to do a content strategy for your business in 3 simple steps

💻Step 1: 

Make sure you have your BMC (even if you're a solopreneur)

I don’t believe in long business plans! I like me an old-fashioned printed-out adaptable 🫣 BMC!

💻Step 2: 

You’ll need to align each element in your business model with your online presence. 

For example: 

“Channels” Describes how a company communicates with and reaches its Customer Segments to deliver a Value Proposition”

Now, align this with the content strategy by answering this question:

What are the online channels that I can utilize and be active on; where my target/prospective clients hang out? What are the online channels that will help me sell my products/services? What are the channels that my “demography” (age, sex….etc.) is active on?

💻Step 3:

Repeat this exercise for each one of the 9 elements of your BMC (business model canvas). You’ll have yourself a foundation of a decent content strategy.

Shave off the non-priorities and migrate them to phase 2.

5 mistakes⚠️to avoid when creating a content strategy

1. Remember that this is only the 1st version of your strategy. As I always say, this is not a Rosetta stone🗿. A content strategy is meant to be flexible and changeable as you go!
2. A content strategy (≠) A content plan❗ A content plan is literally the “last” step of the content strategy. Invest 70% of your time and energy in the foundation (the strategy), and go from there.
3. Your content strategy shouldn’t “stand alone”. It needs to be aligned with what you’re actually currently working on with your sales and business development teams (AKA your business objectives), otherwise: What is the point👉👈??
4. Thinking that your content will be miraculously shared by other people on other platforms. You’ll need to have a content distribution plan (especially in the beginning)👍.
5. And the usual stuff👋: low-quality content, not understanding who your target customers are, ignoring analytics, not developing content as you go, not testing (trial and error)….etc. 

Accompany your content strategy with those “8 assets” to increase its effectiveness👌

(You don’t have to use them all. Whatever works for you!)

1. Distribution Plan:
   • Outlines how content will be shared across different channels.
   • Ensures content reaches the right audience at the right time.

2. Content Calendar:
   • Schedules content creation and publishing.
   • Helps maintain consistency and plan ahead.

3. Content Tracker:
   • Monitors content performance and progress.
   • Identifies areas for improvement and optimization.
4. Repurposing Plan:
   • Reformats existing content for different platforms.
   • Maximizes content reach and engagement.
5. Copywriting Briefs:
   • Provides guidelines for content creators.
   • Ensures consistency in tone, style, and messaging.
6. Editorial Calendar:
   • Plans content themes and topics for a specific period.
   • Helps align content with business goals.
7. Social Media Calendar:
   • Schedules social media posts.
   • Maintains a consistent social media presence.
8. Content Analytics Dashboard:
   • Tracks key metrics and insights.
   • Helps measure content performance and make data-driven decisions.

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And if you already have your content strategy in place, let me give you this guide that I created to help you assess your current content & copy:

Download it for free here