Ride Hailing, transportation, and delivery
A user-generated content campaign (UGC) that can be used for “building trust” & “reputation improvement”. I have created this campaign from the perspective of a copywriter and a Careem customer & fan!
● Campaign Title: Not Perfect But Careem or Not Perfect, Just Careem
● Campaign objective: Positioning Careem as a brand that isn’t just about shiny, perfect experiences, but about real care in real situations. It’s a message of resilience, transparency, and trust.
● Target audience: Careem users who have had both positive and challenging experiences with the service.
● Campaign message: Careem may not be perfect, but it consistently delivers high-quality service & handles challenges professionally.
● Intro: While things may not always go as planned or be flawless, Careem is there to handle challenges and deliver solutions. It’s about acknowledging that perfection isn’t realistic, but the service and care provided by Careem are still top-notch despite any imperfections. It speaks to the brand’s authenticity and reliability—showing that they focus on making things right when mistakes happen.
● Hashtag(s): #NotPerfectButCareem #NotPerfectJustCareem
● UGC guideline: Tell us about a time when things didn’t go as planned and how Careem helped you. No need for perfection-just real experiences. (We can handle it)
● CTA: (refer to the below blog piece)
View Samples of the Campaign Copy:
For this campaign, I will use 2 copy formats: A Long-form blog article + Short-form social media posts on IG & Li. (P.S. The blog article is a true story.)
If you liked this campaign and need a copywriter like me in your life,
Drop me a line: info@ytcopywriter.com