Medical Laboratory, Healthcare
The work included writing website copy for a medical laboratory chain and supporting the laboratory’s technical manager in writing the SOPs manual (for operational SOPs). I also mapped out and documented all workflow processes and translated them into visuals for each department (sales, marketing, logistics, and operations).
Process:
Because this project involved both business writing and copywriting services, I spent months on-site at all branches to accurately document the actual operations. The owner wanted me to capture the AS-IS workflow processes in detail.
Regarding the copywriting work, I interviewed the staff and created B2B website copy. I also provided consultation to the marketing manager on the future direction of the content.
Impact & Deliverables
I’d say that I’ve built a foundation of both “documentation” and “digital presence”; helping the manager make more informed decisions:
– SEO-friendly website (English & Arabic)
– An Employee handbook
– SOPs manual (operational SOPs)
– Workflow processes mapping and documentation.
This work was delivered to M/S. Diamond Lab.
(The copy draft is available upon request)
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